URBN HOOP® Sound Experience

"Sound is part of the game. Of the court. Of the city."

The URBN HOOP® Sound Experience translates exactly this feeling into music.

One lyric concept — interpreted across different musical styles. Each version offers a new perspective on what URBN HOOP® stands for: urban culture, energy, and attitude.

Not a product. Not a conventional release. But a cultural experiment that shows how far the world of URBN HOOP® extends — beyond the hoop itself.

Three tracks. Three styles. Three worlds. Want more? Discover the full experience on YouTube.

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